Lindt work with Play-Ex Sports

Lindt work with Play-Ex Sports for their Sky TV campaign.

Swiss chocolatier Lindt worked successfully with Play-Ex Sports to source influencers for their latest Lindor campaign in association with Sky TV. Play-Ex Sports is a digital platform for sports professionals, which has established itself with the largest community of athletes in the UK.

May 21, 2021|3 Minutes

Play-Ex work with over 300 sports professionals across 40 different sports. One of the services that Play-Ex Sports provides is sponsorship, supporting their athletes to source commercial opportunities along with working with brands to provide suitable talent to represent and promote their business.

Lindt were looking to form associations with sports professionals for their upcoming campaign with Sky TV and provided Play-Ex with a criteria for the type of athletes that they would be interested in working with. In particular they were looking to take into account the athletes social media presence and their ability to influence their audience to engage with Lindt online.

Play-Ex Sports provided Lindt with a shortlist of 12 suitable athletes for their consideration, of which 4 proceeded to engage with the brand as an influencer.

One of these athletes was Hannah Bowen, a golf tour professional from Wales who is competing on the LET Access tour and Rose Series events.

For sports professionals that are looking for help with sponsorship, login to Play-Ex.com for free today and get the support that you need.

For brands that are interested in working with sports professionals please email ryan@play-ex.com and discover how Play-Ex can support your business with successful sponsorship programmes.

Pictured above: Hannah Bowen with a Lindt hamper which she was giving away as a prize through her Instagram page @hannahgolf96

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